Judd Lander has specialized in helping bands and musicians get radio airplay and TV appearances on stations across the UK.
Depending on your aims, we can create a targeted campaign with either a National or Regional focus.
We will organise a campaign that targets the most appropriate outlets for your release.
Whether it is hitting the National stations for airplay, feeding Student Uni campus's with your tracks or setting up specialist regional radio interviews around your gigs. We are here to help!
How can we help you?
What is PR?
PR is a powerful marketing tool and is an essential for any up’n’coming artists success and one that most indie artist and bands forget. Unfortunately Airplay is not a God-given right even if your record is the hottest thing around. Radio stations receive hundreds of CD's every week with few of them ever reaching the front line Jocks or heard by the producers, let alone receive any airplay. Of course an artists track & image are crucial to any plot, but history has shown that the share volume of - unknown-acts out there has proven that it is not enough just to have a great track; this is a seriously tough and fickle industry. Good PR comes in the form of personal frontline contacts, that one to one which in turn can help make or break an act!
Why should I need promotion?
As stated above we actively solicit radio on a one to one basis for airplay and feedback allowing you to focus on your music. Radio & TV campaigns usually run 6-8 weeks. Feedback from both Radio & TV media is provided to you by way of a weekly report. Experience has showed that mailing with attachment to the media doesn’t work as most are filtered into the junk basket.
How we work
By sending us an MP3 or hard copy of your release to our office, we will need to listen to determine if it's something we can work with. After a review, we will contact you regarding our recommendations for promotion. Please make sure your material is clearly marked with Artist name and contact number.
What type of stations do we promote to?
We target all National BBC & Commercial Radio, Specialist regional stations & college radio. The broadcasters we hit encompass a wide range of musical genres ranging from indie rock and singer-songwriter pop to hip-hop and slinky electronic music. We are proficient at presenting an array of musical genres to radio.
Who have we worked with?
Over the years we've worked with most of the majors and independents, management firms and unsigned artists alike. Our past and present client roster can be found under "ARTISTS" .
What do I/we need to start?
You will need to get professional distribution arranged. You will need the manufacture promotional CD's in order for us to service to radio stations. 150 for a full on national campaign, more in other services taken. A Press release would also be required to help provide some background on band for stations.
Tour dates, what can you do?
Our tour support promotion can provide the necessary groundwork that would ensure advance exposure around your tour dates.
What's the cost?
We are very competitive and take on board client’s status. Our rates do vary; this is due to time needed and type of campaign created. PR can quite often be a last minute thing, but a very important part of a release process. Consider what you have already spent in writing tracks, rehearsal time, recording, packaging and other ancillary costs, this is now the most crucial stage of any release strategy – getting it out to the right people!
Hanson - Give a little
Jessie Rose Trip
Teezie